I met some old college friends over the weekend, and realised the contrast between those following their passion, and those who'd accidentally ended up where they were. It made me wonder "am I following my dream?"
I'm passionate about the benefits work I do because i believe that it can make a difference.
Taking a benefits approach, people become more outcome-focussed, not just on what it means for each person's own career (and this is important, and must be the biggest driver in any communications strategy), but on what it means jointly, for our peer group, for the people we care about, for the people we live amongst. As we become more outcome-focussed, we start to think about what we want to see - what will it look like when we have it.
There's that clip in "Field of Dreams" where Kevin Costner looks back at his farm (You Tube video), and sees the baseball pitch appear as if in a dream, where he should build it. Once he has the vision clearly in mind he knows what to do step by step, and perhaps more importantly, how to tell if he's making progress.
And this is the essence of the benefits approach - BEFORE the real and ultimate benefits start showing up, how do you know if you are on track or if you need to make an adjustment? When you see the ghosts of the players, are you imagining or visioning? That, essentially, is what Rapid Benefits Assessment and the Benefits Approach are all about.