"Health free at the point of use" means health funded out of the public purse - but it doesn't mean public-owned providers.
People are still suspicious about 'for profit' organisations funded out of tax-payers' money. "Health care is a calling, not a way to make a profit" seems to be the attitude, and Social Enterprises have been created for exactly this purpose.
In June 2007 I helped to set up Urgent Care Ltd, a social enterprise to provide urgent and unscheduled care in London and surrounding areas. It has been very successful and I've learnt a lot about gaining funding, competition, and the principles behind and different forms of social enterprise.
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John Thorp's book "the information paradox" is probably the foundation on which future benefits realisation has been based. Although it is based around IT projects (notoriously, with a 70% "failure" rate), there is much that can be applied to all environments.
The Demos report "measuring social value: the gap between policy and practice" asks a very important question 'is there a standard method of measuring SROI?'.
The answer is: that depends.
When planning a new project, or evaluating whether an existing service has been successful, financial success is often the only thing that gets counted.